Review drupa 2016

Drupa 2016, the world's largest trade fair for print media, is now over and visitors went away with positive recollections of the event. Lots of news generated, and new trends and technology identified leading to some decisive business outcomes were typical of this global event.

Kern can also report a very positive outcome from drupa 2016. Drupa 2016 is the most important trade fair for the Kern Group. The entire Kern team was highly motivated and excited to present our top products and solutions to the interested and technically experienced audience. The atmosphere on the Kern stand was excellent. Everyone involved was motivated, professional and friendly, and the team spirit was really noticeable.

Presentations of the Kern inserting systems were held daily. The inserting systems Kern 1600, Kern 3600 and the cutting line Kern 130 were presented very successfully to the audience.

The interest in the new Kern 1600 inserting system was extensive. This system has made an extremely positive impression in the industry. The Kern 1600 is the ideal inserting solution for customers processing different size envelopes and document formats, who require the flexibility to change applications frequently and need to react quickly to varying situations in the mailroom.

Also, the Kern 3600 was an object of excitement among visitors: high performance combined with flexibility and ease of use. This exceptional system provides a high degree of processing safety for the operator.

The mailFactory^® was presented to the public as well. Modern data and service centers are fully networked automated document factories (ADF). Today, organisations not only need a high output range, but it is important to be aware of other critical aspects such as processing safety, efficient overall productivity with high quality and low cost production.

At drupa 2016, the Kern Group welcomed approximately 2500 prospects and visitors to the Kern stands. All European countries were represented, as well as visitors from China, Australia, USA, Japan, India, Russia, Thailand, Israel, Brazil and African countries. There have been many constructive technical discussions and talks, and lots of “know-how” was exchanged.

Just in time for drupa, Kern AG continued to refine its corporate identity and clearly separated and redefined the different business divisions. With the new corporate design, Kern delivers a fresh, bright new look that epitomises quality. This is based on the Kern business philosophy and characterises the Kern group. Also, the website has a new and modern look. The sites specific to the individual subsidiaries are currently being updated.

The Kern sales team has generated more than 250 customer reports, which now need to be processed. The entire business potential that was generated at the show is contained in customer reports that were filled out during the fair. A good thorough follow-up will involve a rapid response and concrete action taken on the visitors’ concerns. Visitors expect that commitments are respected –for example, sending information material is dealt with as a matter of priority.